news and analysis for omnichannel retailers – Retail Technology Innovation Hub


Retail is a competitive business but can also be an excellent line of work to be in.

It’s all about the customer when you’re working in retail, so it’s wise to keep this top of mind as you try to improve their experience with your shop or business.

The advancements in technology make it possible to take your business to another level and ensure that your customers are satisfied.

Let this information inspire you to want to work hard and do better when it comes to making certain your customers enjoy shopping with you and will have the desire to want to do so again in the future.

1.            Entertain them in the store

One way to improve your customer’s retail experience using technology is to entertain them in the store.

Keep their attention by playing fun music and having televisions they can watch in case they’re out shopping and want to catch a match such as The Best FA Cup Finals.

They’ll stick around longer if shopping with you and being in your store is fun, exciting, and entertaining.

You may also want to have special offers or demos running on the weekends when it’s busier, and you can get your products in the hands of your customers and keep their attention.

2.            Connect with customers online

Another way to improve your customer’s retail experience using technology is to connect with your customers online. Keep them up-to-date on the latest news and promotions through email, social media, and your website.

Confirm your website is functional and attractive and doesn’t cause users any frustrations or confusion.

Get online and engage with your followers on the various social media platforms to let them know you’re available to listen and communicate about what’s happening within your store and with your products.

Email is also an excellent opportunity to share about the latest discounts and product releases you’re rolling out.

3.            Sell products online

These days with Covid-19 and the advancements in technology, many people are doing their shopping online. Therefore, consider offering more of your products online, so they’re easy to access no matter someone’s location.

You may miss out on sales and attracting new customers if the only option for them to shop with you is in your store itself.

If you do bring your products online, then do it the right way by following e-commerce best practises and confirming the checkout process is an easy and seamless experience.

4.            Offer self-service checkouts

You can also improve your customer’s retail experience using technology by offering a self-service checkout option in your store. People are usually in a hurry and want to get in and out as fast as possible if they are on the go.

Therefore, make self-checkout possible for these shoppers and have someone staffing the stations to ensure all goes smoothly and assist if there are issues.

Have a separate area and line so people who want to get in and out quickly or are only buying a few items can do so with ease. 

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