Ivusion launches new hydration beverage | 2020-12-07 – Food Business News

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IRVINE, CALIF. — Ivusion Beverage Co. is debuting this month with its flagship product: functional hydration drinks formulated with electrolytes, vitamins and minerals.

Designed as a recovery solution for dehydration induced by hangovers, heat exhaustion and exercise, Ivusion beverages contain electrolytes, B12 and B Complex, magnesium, potassium, vitamins A and C, 5 HTP, L-Tyrosine, anti-inflammatory and anti-nausea.

“Each of the ingredients in Ivusion are purposeful and intentionally added for a specific function: replenish lost fluids and vitamins, boost energy, support immunity and cardiovascular health, metabolize alcohol, detoxify liver, enhance mental alertness, and even improve physical appearance,” Ivusion Beverage Co. said.

Ivusion drinks come in mixed berries and citrus orange flavors. Each 12-oz can contains 11 grams of organic sugar, 60 calories and zero caffeine.

“We were inspired by the recent growth in IV therapy, which got us thinking … why is it so expensive and time consuming?” Ivusion said. “Our goal was to create a cost effective and time efficient hydration drink that does more than taste good. A hydration drink that supports both physical and mental health of our consumers. And so, Ivusion was born. Ivusion is a multifunctional hydration beverage that is transparent, convenient and cost effective, providing our health-conscious consumers healthier options, especially in the wake of COVID-19.”

Ivusion hydration drinks will be available beginning Dec. 15 for a suggested retail price of $3.99 per can and $15.96 per four-pack. The beverages may be purchased on the company’s website as well as Amazon, Alibaba and selected retailers.

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